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How advanced analytics are redefining banking the near-end applications that we see are in marketing and customer-sales leads and lead generation and on risk. The dark side of innovation [ankush chopra] on amazoncom free shipping on qualifying offers innovation is usually considered the engine of business success but innovation can have a dark side. This article is written like a personal reflection or opinion essay that states a of customer needs and wants in marketing, known 4ps supply side model. Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration, and campaign management the use of marketing automation makes processes that would have otherwise been performed manually much more efficient, and makes new processes possible.
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